Okay, time for me to address a minor pet-peeve.
We own a Keurig coffee maker; which we adore! It’s at least three years old and has never exhibited a single problem. Usually, before I purchase any electronic, I like to do a lot of research on the competition before I make my final decision. All I needed was the taste test.
As they say with video game consoles, one machine’s technical specifications may be vastly superior to another but it all comes down to content. Who has the best games? In the case of the single-cup coffee makers, who offers the best tasting variety of coffee, tea, and other hot beverages? The Keurig’s largest competitor, the Tassimo, had a decent flavor while the Phillips Senso was downright awful. I declared the Keurig the winner after comparing their wide variety of available K-Cups to the list of Tassimo Pods.
Now, it seems most Americans pronounce the company name as “cure-ig” (with an especially thick mid-western hard R). I assure you, that’s not correct. Others, myself included, pronounce it “care-ig“. While that’s closer… it’s still not entirely correct.
The Keurig coffee company was founded in 1992 by Olaf Keurig, a Dutchman [edit: see comment section below for an update on this claim]. Keurig is a Dutch word that roughly translates to “neat”. The proper Dutch pronunciation actually sounds more like “keer-ech”.
Regardless, I’ll feign American ignorance, and continue pronouncing it with Care.