The Farce Awakens

Star Wars: The Force Awakens was released on Blu-Ray and DVD today. Naturally, I stopped by my local Target to pick up a copy for myself.

Immediately upon entering Target you are assured that THIS is the place to scratch your Star Wars itch. If a product even bears passing resemblance to something (anything!) in the Star Wars Universe it has received a Force Awakens treatment. For example, Target will happily sell you C3PO coffee creamer and BB8 oranges.

Nevermind that, after this particular orange has been removed from its clever packaging (BB8 is cute, round, and orange… just like an orange!) it’s just an ordinary piece of citrus fruit. Unless you plan to drag that netted bag around with you – proudly displaying your on-trend styles – what you’ve got is an everyday, run of the mill, coated with food-grade lac-resin based wax, naval orange. Just like all those poor schlubs who bought the unhip non-licensed fruit.

On that note I will segue into the real topic of today’s blog entry.

Target is currently offering two versions of the Force Awakens Blu-Ray.

The model on the left will set you back twenty dollars; while the option on the right sells for $25. The difference? The packaging.

In truth, in addition to this “exclusive collectible package” Target’s version of the Blu-Ray claims to have “Over twenty minutes of bonus content”… which was already available on the [free] Star Wars mobile phone app. If these interviews and making-of featurettes aren’t already all over YouTube – be patient – they will be (likely before you can rush home and watch/re-watch this summer’s biggest blockbuster with your ultra-chic BB8 orange at your side).

By all means, feel free to spend an extra $5 on 20 minutes of video you weren’t going to watch anyway. When comparing the price-per-minute seeing the entire movie opening day in IMAX 3D cost less but don’t let that stop you.

And I’m totally sure you had HUGE plans for that exclusive collectible package – like, you were going to have it framed (behind archival UV-resistant glass) so you could properly show it off. There’s no way you were going to shove that box to the back of your entertainment center or let it gather dust on a media tower. Who even has those anymore, anyway?! Um, 1992 called and it wants its nestable disc organizer back. No, you’re hip and forward thinking. You plan on downloading the movie to your networked media server and safely storing (ie: shoving in a box under the stairs) the physical disc as a back-up in the unlikely event your entertainment drive would fail.

Either way – let’s face it – you’re never looking at that Blu-Ray clamshell ever again.

And I take particular offense with Target’s desperate use of the word collectible. These Blu-Rays are just about as collectible as the glut of comic books released during mid-90s. When everyone owns something the perceived value falls – because you can obtain another one literally anywhere. If these discs were numbered and limited to a very small print run (like Disney’s Treasures DVD sets) that would be one thing, but they’re not; making Target’s “exclusive” package the equivalent of DC’s Death of Superman. Worthless.

Target’s not the only retailer offering “exclusive” versions of this highly anticipated Blu-Ray. Best Buy, Walmart, and Disney all have their own over-priced versions… but Target is the only retailer offering extra content on the disc (the aforementioned 20 minutes).

Please, don’t let the hype fool you into paying extra for worthless extras.

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